There is a growing sense that the ways that we think about innovation need to change. In the past innovation was viewed as a combination of finding good ideas and working to implement these, typically using innovation project teams.
The idea side of innovation was viewed as involving a process of creativity - finding unique and novel ideas. However most innovations do not involve the invention of completely new and novel ideas. More commonly they involve the application of ideas, admittedly in new combinations, that already exist. As such the emerging field of design thinking may be a more useful approach to support innovation. Design thinking involves more than simply identifying possible ideas. It provides a systematic and disciplined approach to the whole innovation process. In doing so it moves innovation beyond the image of "eureka" and the crazed scientist in the lab to a process that can be managed (using the right techniques) in any organizational setting and by any group of people